WALALA x PLAY

Camille Walala is the queen of vibrant colour and powerfully positive digital print. Her work harnesses optimistic typography and exuberant geometries to create environments that stimulate the senses and inspire joy. Walala sites similar influences to ourselves including the Memphis Movement alongside the simple desire to put a smile on people’s faces. It's this positive vibe, expressed through vibrant colour and bold pattern that make us super fans, particularly of her large scale projects and show-stopping social spaces - “the bigger the better”.

 

 

We were overjoyed to hear about the current exhibition at Now Gallery - WALALA x PLAY where she's created a playful interactive abstract installation and immersive maze.

We hot-footed it down to Now (in the Greenwich Peninsular) to interact with Walala's space along with three key pieces from the 'Dusk Dancer' collection that inspire the same feeling of playful geometry.

 

Image features styles (left to right) Ursula, Jana, Delores, Ginny

 

 

'WALALA X PLAY welcomes visitors to explore, examine and enjoy a labyrinthine network of corridors and enclosed spaces in a ‘temple of wonder’ created by Walala Studio. A key part of this installation will be an imaginative puzzle which invites the solver to identify the inconsistencies between two otherwise identical images. WALALA x PLAY brings this concept off the page and into three- dimensional space, inviting visitors to linger and explore colour, shape and scale, contemplating formidable pattern to find the differences.

 

Words from www.nowgallery.co.uk/
Image features styles (Left to right) : Jana, Ginny

 

The anomalies and asymmetries will generally be discreetly positioned, requiring visitors to scrutinize the space from all angles to complete the puzzle. Secret spots will be found when looking down from the balcony or looking up at the suspended elements. This element of physicality will encourage individuals to become more aware of their bodies, engage their minds and give themselves over to PLAY.

Visitors are encouraged to pass through the gallery and experience a range of spaces, some open, some tight and uncomfortable, some with dead ends. With walls of different heights, passageways of different widths, curved and zigzag paths, the installation addresses the idea of human scale. It ensures that visitors leave with not only a visual impression of the installation, but transformed by the experience of their own passage through it.

Mirrored panels reflect the space back on itself; suspended shapes introduce a feeling of lightness and playful disorientation – the installation is a journey that will challenge, reward and engage the visitor in equal measure.

The waterways of the Greenwich Peninsula, the curve of the Thames, and the internal shapes and angles of the Marks Barfield buildings are referenced and represented in the ideas of flow and reflection that define WALALA x PLAY. The layout of the installation playfully mirrors the shape of the building. The gallery sets the template for the flow of the space.'
Words from www.nowgallery.co.uk/

 

Image features style: Delores

 

Showcasing one-off experimental and exciting art and design, NOW Gallery on Greenwich Peninsula provides artists and designers with a place for investigation, and space to develop ideas to create an unprecedented artwork they would not usually have the opportunity to develop.

WALALA X PLAY is available for visitors to view until the 24th September.