Fashion is the third most polluting industry in the world and we have a responsibility to change that. Over the last few years Kat Maconie has been stepping on a more sustainable road, trying to improve the environmental impact of the footwear production, step by step. The journey is far from over, and we are dedicated to do better and bring many improvements along the way.
Beginning May 2021 we partnered up with Shopify Offset, an initiative to help us measure and work towards offsetting the emissions of all our online deliveries. The initiative works by investing in the Jari Pará Forest Conservation Project in the Amazon rainforest by Pachama, it covers 496,988 hectares of tropical forest in Brazil, protecting more than 2,400 species of flora and fauna within it.Pachama believes its essential not only to plant new trees, but also to protect existing ones. "New trees take years to develop their carbon-absorbing powers; mature forests are already doing the job." Since May shipping our orders produced 11.6 metric tons of CO₂ this is equivalent to: